G.A. Wright Sales, Inc. was founded by Gary Wright to provide Store Closing Programs and High Impact Sales Promotion Events to Retail Stores. The company has expertise in market analysis, planning, fully integrated online and off line advertising, sales promotion, direct marketing, media relations, and special events.
The company has served clients throughout the United States and in seven countries from its offices in Denver, Colorado.
To assist our clients in managing the implementation of our Store Closing and Retail Sales Promotion Programs we refer Professional Independent Consultants who work directly for our clients, on site, to assist in the planning and management of these events.
Although G.A. Wright can produce advertising that lines up customers at the front door, it is necessary to get those customers through the merchandise, make the sale and then collect payment at the cash register. It is the integration of high impact advertising, marketing support services, merchandising, store operations and sales that make the G.A. Wright Program so successful at producing results for our clients.
To provide target market research for clients’ stores G.A. Wright has access to a wide variety of data resources that can provide demographic information for almost any market. A mapping system allows precise geographic targeting of our client’s prospective customers.
Advertising design and copy for media, direct mail, point-of-sale materials, and a frequent shopper program are provided by our Denver headquarters and are supplied to our clients through a number of dedicated vendors.
We compile a great deal of data concerning what works in advertising and what doesn’t. The strength of our program we recommend to our clients is based upon using tried and tested methods that produce consistent results when applied properly.
We’ve been in this business for many years and have developed a number of close working relationships with other resources that provide services to retail companies. When we identify a special need that we don’t fulfill directly then we refer our clients to our associates for the special expertise they need. Examples of the types of services that we routinely assist clients with through referral include: inventory management and reporting, lease negotiation, debt reduction, and restructuring.